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Ecommerce has helped businesses improve their efficiency through streamlining the production and service delivery process. ... E-commerce has also simplified sales and marketing as salespeople can complete sales online, saving time, increasing revenue and enhancing efficiency.


With the ever increasing use of the internet and its popularity among all demographic segments, electronic commerce is by all means the way to go for virtually all businesses. Creating an online presence means that a business owner or company can reach to potential customers and expand business operations, gaining a significant authority in the marketplace. It is almost impossible for a company to compete in today’s very competitive business world if it lacks a strong online presence, which is the essence of e-commerce. A wide range of small and large companies have leveraged ecommerce to bolster sales by listing their services and products online, where consumers can check them and make enquires, as well as place orders at the click of a computer button.


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E-commerce has gone a long way in empowering consumers through the internet. Through their websites and online advertisements, businesses can communicate with their clients, provide information on new products and complete sales. Consumer forums and features which allow consumers to give feedback and comments regarding products and services have conferred on the customer more say, so that withecommerce, customers are able to contribute to the making of the right product for them and having a say on how services are delivered. This is not only good for the customer, but also for the producers as they are able to make goods and design services that suit their customers, avoiding wastages and enhancing customer satisfaction. Ecommerce also saves time for both businesses and consumers and enhances the customer’s convenience.


Ecommerce has helped businesses improve their efficiency through streamlining the production and service delivery process. ... E-commerce has also simplified sales and marketing as salespeople can complete sales online, saving time, increasing revenue and enhancing efficiency.


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